Since 2014, Occasions has successfully established the annual globally-renowned amfAR Gala as the most high-profile charity event in the Asia Pacific region drawing on its extensive network and expertise to curate an impactful high society guest list that made up the majority of the highly sought-after charity tables.
Occasions has since been heavily involved with the brand’s activities in Hong Kong, collaborating on all aspects of the gala, from fundraising and sponsorship marketing, celebrities and KOLs invitation, entertainment, to all regional press pitching and on-site press management, generating over 4.8 billion media impression, 2.3 million social media impression and US$2.4m media value globally.
Supported by top international brand sponsors such as Harry Winston, MGM China, Audi, AMTD, Poly Auction, Moet, Marc Jacobs, AMEX, amfAR Hong Kong has honoured key contributors to the cause including Pansy Ho, Michelle Yeoh, Cathy Lee and KAWS.
A talk-of-the-town event studded with stars, the gala has been graced by global celebrities and patrons like Charlize Theron, Robin Uma Thurman, Victoria Beckham, Kylie Minogue, Kate Moss, Gwyneth Paltrow, Naomi Campbell, Adrien Brody, Charli XCX, Siwon Choi, Park Seo Joon, Kenneth Cole, Milutin Gatsby, Paris Hilton, Jackie Chan, Josie Ho, Carina Lau, Sir David Tang, Liam Hemsworth, Alessandra Ambrosio, Shanina Shaik, Tove Lo, Jeff Koons, Mark Ronson, and many more.
Since collaborating on the project, the amfAR Gala has become one of the most prominent events on the regional social calendar and has been growing in scale year on year along with its generous charitable contributions.