Situated on the former Kai Tak Airport runway, Park Peninsula aims to redefine urban living by seamlessly integrating diverse elements such as leisure, entertainment, sports, hotels, tourism, commercial spaces, and residential areas. The project is aligned with the government's "Energizing Kowloon East" initiative, which seeks to transform the district into a vibrant and dynamic hub.

With the goal of fostering the cultural and tourism industry growth of Chinese cities, the World Cities Branding Conference 2023 hosted by MGM Cotai featured government officials, industry experts, and guest speakers exchanging views on city branding, cultural changes, tourism, and sustainable urban development.