Louis Vuitton Pre-Fall Men's 2024 Fashion Show

Pharrell Williams, multihyphenate artist and Creative Director of Louis Vuitton Menswear, debuted his Pre-Fall 2024 collection in Hong Kong. Set along the Avenue of the Stars, Louis Vuitton took over the waterfront promenade and converted it into a Hawaiian beach. An impressive drone show showcased Hong Kong symbols, the brand’s motifs, as well as phrases like “LV Lovers”  across the iconic Victoria Harbor skyline to close out the show.

A-List celebrities and style influencers including Pusha-T, Rauw Alejandro, Swae Lee, Aaron Kwok and Anson Lo graced the event as well.