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The 2024 World Cities Branding Conference, themed "City is Eternal Creation," concluded on 1 November at MGM COTAI.The event brought together top representatives, government officials, and industry leaders from around the world to discuss city branding, cultural exchange, tourism, and sustainable urban development. 

Occasions and Founding Chairlady Pansy Ho brought the globally renowned amfAR Gala to Hong Kong in 2014, making this annual event one of the most anticipated and premier charity events in high society and has raised more than US$15 million for amfAR’s life-saving AIDS research programs.