In April 2018, Charlotte Tilbury launched her eponymous brand in Hong Kong in IFC and Canton Road. While the brand was already globally recognised, Charlotte was eager to boost brand recognition in the region and establish her brand as a must have for the beauty conscious.
Occasions was commissioned to consult on the best way to connect Charlotte Tilbury with Hong Kong clients and key stakeholders through a series of intimate settings and a larger private flagship event held in Lane Crawford IFC. Key in achieving this goal was successfully identifying and engaging relevant celebrities, media, and the public, and giving advice on the best way to engage with this audience to positively establish the Charlotte Tilbury brand and its core values.
The brand has now established a stable physical and online presence across Hong Kong, incorporating its innovative “Magic Mirror” where clients can virtually try on Charlotte Tilbury’s signature 10 look wardrobe and continues to grow in popularity in Hong Kong and is now positioned as the premium easy-to-use, easy-to-choose, easy-to-gift range.