Hong Kong Launch
In April 2018, Charlotte Tilbury launched her eponymous brand in Hong Kong In IFC and Canton Road. Already having global recognition and brand awareness in the region, Charlotte was eager to boost her profile and raise her brand to the forefront of fashion-conscious consumers minds.
Occasions was commissioned to consult on the best way to connect with Hong Kong clients and key stakeholders through a series of intimate settings and a larger private flagship event held in Lane Crawford IFC. Key in achieving this goal was successfully identifying and engaging relevant celebrities, media and publics and advising on the best way to engage with them to positively establish the Charlotte Tilbury brand and its core values.
The brand now has a physical and online presence across Hong Kong, incorporating its innovative “Magic Mirror” where clients can virtually try on Charlotte Tilbury’s signature 10 look wardrobe and continues to grow in popularity in Hong Kong and is now positioned as the premium easy-to-use, easy-to-choose, easy-to-gift range.