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New Bund 31 Grand Opening of Shanghai's First Integrated Development Project

The grand opening of NEW BUND 31 (前滩31) marked the introduction of Shanghai's first integrated development project that combines a performing arts centre, retail spaces, office tower and hotel. Embodying its brand ethos “Live in the Moment”, NEW BUND 31 emerged as an innovative lifestyle destination where art, business and culture converge.  

As an esteemed partner of NEW BUND 31, Occasions has diligently served for over 6 years, providing an array of comprehensive branding and communications consulting services. From the project's inception to its present state, our involvement has spanned crucial areas such as brand strategy, market research, communication tactics and creative and design Additionally, we have overseen the meticulous planning and execution of the grand opening, offering our expertise in event management, public relations, and hospitality services. 

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The highly anticipated "MGM Chef Nic Gastronomusic Fest" took place at the Roof Terrace of MGM COTAI in November of 2023.